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Linking your company to IPE Ireland: Why? How? We explain below:

Link to www.ipeireland.com

As everyone is aware Google are ranking sites upon their ‘reciprocal link’ status. This literally means the more reciprocal links your company has to a relevant site such as www.ipeireland.com, the position of your links within Google’s search results can be higher. There is no quick ‘trick’ to gain links, by this we mean gaining irrelevant reciprocal links can also be detrimental to your site. Therefore exchanging links with IPE Ireland can only bring more relevant traffic through specific links to your site.

Your company has a listing within www.ipeireland.com, and in most cases an archive of new and historical press releases, company information, necessary contact details and of course a link back to your site.

Why should I link to IPE Ireland?

Of course everyone would like to see their site and content links as the top result within Google. Google recognises www.ipeireland.com has thousands and thousands of new and archived PR stories on many subject areas. Linking your company back to www.ipeireland.com not only gives your site credibility but it is far more likely that www.ipeireland.com will appear higher up the search results – if this page on www.ipeireland.com is yours, in turn your page is far more likely to be higher within Google’s results.

How do I do this?

This process is very easy; firstly you need to find your company by a-z listing in the ‘company’ section on the left hand side of the site or type your company in to the search box. Once you have found your company click on ‘view company profile’ this page will now display your full company address details, any PR material will also be listed and of course your website link, at the bottom of this page there is a paragraph of specific HTML code that you will need to send to your website administrator for them to incorporate into your website.

Below is an example of the HTML code you can copy for use within your own website



Your Website administrator should also be aware of making the link text specific, for example, including your product/s, company name within the link.